7 Days in a Sentra

Conceptul artist Marc Horowitz, who shot to fame doing his National Dinner Tour of America, is now featured in a new marketing campaign by Nissan in the US. Aiming to appeal to 20 and 30 somethings who, supposedly, use their cars as second homes, Horowitz has spent seven days living in his Nissan Sentra. In addition, he set himself the following rules. He,

• Must live 7 straight days out of the Sentra. I am free to come and go from the Sentra.
• Must not return to his apartment at any point during the 7 days.
• Must assume his normal day-to-day responsibilities, including work and scheduled meetings.
• Must personally prepare at least 4 meals within the immediate vicinity of the Sentra.
• Must go on at least one date. Hopefully more.
• Must not let anyone else drive his car during the 7 days.
• Must sleep in a different location each night. Once the location is chosen he must not move.
• Must not set foot outside of the car for any reason from 12am – 5am.
• Must host at least one “social function” in the Sentra.
• Must maintain the highest standards of personal hygiene.

View the resulting short film and Nissan advertisements here.

View his blog here.